01. Art Direction
Eskilstuna Guif is a historical handball club in Sweden and this city is famous for the working class culture and the black smiths. The art direction was to create a powerful yet esthetic feel with each player in their most characteristic pose.
02. Photoshoot & Post production
A studio setup was created at the scene to make the post production easier with 40 players during two days of work in the arena. A smoke effect and an enlarged proportion of the player was created in the post production to create the feeling of a hero. These images are used in all communication, both in print and digital signage in the arena.