Finally the local hotel in Alingsås, Grand Hotel, gets its own restaurant not only opened for their guests but also for the public. The grand opening concept, design and photography was created by us under the campaign concept ”till alla er…” (for all of you…)
Every ad tells you that its finally time for all of you who doesn’t sleep over, do want to go home or do think its time to think about the day tomorrow. As you don’t have to stay over anymore to enjoy the delicious kitchen at the restaurant.
Word of mouth
Once we managed to inform the target audience that we are opened, shown them what to expect, and shown the philosophy from the chef – the food will speak for itself. During the grand opening we invited local ambassadors to taste the food, take pictures and share their experience with a bigger crowd – gathered under the hashtag ”#pågrand” (at grand).
PHOTOSHOOT & FINAL ART
Since the food was photographed straight from the kitchen, planning and art direction had to be prepared beforehand in order to keep freshness and volume of the food. Profile images for Breakfast, Lunch, Dinner and Desert as well as Drinks where created this way.